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Posts tagged ‘Authors’

Jan 11

Authors Will Drive Change | Crime Always Pays: Word Junkies; Or, The True Cost Of Writing

One of my favourite bloggers, Declan Burke, writes about the real cost of writing. I think it’s a smart read for anyone thinking about writing as a career!

The rates for freelance journalism have changed over the last decade, not always upward, so it can be hard to put an hourly figure on earnings. These days I can write a feature in two hours and earn €200 very rare, but my hourly rate, when I’m being honest with myself and factor in the daily commute, is usually closer to €20.   Now let’s extrapolate, and apply that hourly rate to writing fiction. At two hours per day, five days per week, 48 weeks per year, at a rate of €20 per hour, that amounts to €9,600 per year ‘spent’ on writing fiction. Multiply that by the ten years I’ve been writing seriously, we’re looking at the guts of €100,000, or €33,000 per book published. And that’s presuming that I’ll have a book published in 2011, which is a pretty big presumption; if I don’t, we’re looking at each book I’ve published costing me €50,000. Meanwhile, the largest advance I’ve ever received is €10,500, a figure that’s roughly ten times what an author scrabbling around at my level is likely to receive if he or she is lucky enough to see a book land on a shelf.

via Crime Always Pays: Word Junkies; Or, The True Cost Of Writing.

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Jan 5

Bricks & Mortar Blues | Analysis: Book publishers may suffer in world without Borders | Reuters

Borders is not looking like it can pull through this, in fact it looks like it is in its final stages of life as a company.  Some of its stores might survive as either a smaller chain or part of a new entity, but the chain as a power is all but finished.

The lessens for booksellers and publishers in Ireland and the UK (which has already suffered the loss of Borders) is that the Bricks & Mortar supply chain that we rely on so much is not invulnerable and can and will fail in the years ahead.

“It would have a significant, concrete and immediate impact on sales,” said one publishing executive who requested anonymity as the person’s business relationship with Borders is confidential. “We would just sell fewer books period.”

Traditional book outlets such as Barnes & Noble (BKS.N) and Borders account for about 49 percent of book sales in the U.S. according to Albert N. Greco, professor of marketing at Fordham University who follows trends in publishing and retail.

While people can go to other retail outlets such as Wal-Mart, there are typically fewer selections.

Wal-Mart, for instance, carries around 1,400 to 1,700 titles, said Greco, while Borders’ superstores stock well over 100,000 books.

“If the chain went out of business it could be a serious blow… the whole value chain could be adversely impacted,” Greco said.

via Analysis: Book publishers may suffer in world without Borders | Reuters.

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Jan 5

Authors Online | Crime Always Pays: The Kindness Of Strangers: Web 2.0 And Readers’ Reviews

Declan Burke, a favourite of mine and a fellow I’ve had coffee with before, has an interesting post about reviews that come alone some time AFTER publication and the value of these non-traditional media:

Leaving aside my fascination with the web’s potential for generating coverage of writers who might not otherwise get a fair shake, not to mention the opportunity it provides to by-pass traditional publishing and go straight to the reader, it’s always nice to know that someone is reading your stories, and nicer still when you know that you haven’t wasted their precious reading time, and particularly nice when a reader goes to all the trouble up writing a review and uploading it. These are not things I take lightly.

It’s one thing, and a marvellous thing in itself, to be reviewed in the traditional media outlets, but the fact remains that said reviews are written by people who have received a copy of your book for free, and are being paid to write the review. But, and at the risk of being overly sentimental, there’s something a little bit special about a review from a reader who has paid good money to read your story, and then, off their own bat, and with no reward for it, puts in the time and effort to write a review and post it to the web. Above all else it’s a practical example of that much abused phrase ‘the kindness of strangers’, and I deeply appreciate it, and always will.

via Crime Always Pays: The Kindness Of Strangers: Web 2.0 And Readers’ Reviews.

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Jan 5

Digital Change Notes | Week after holidays, e-book sales outdo print – USATODAY.com

This is a fascinating development. I suspect a short lived one, at least for now, a factor of the initial enthusiasm of new ereader owners rather than the way the list will remain for the rest of the tear, however, a space to watch and a sign that ereaders and ebooks change change the industry quite rapidly:

Millions of gift-wrapped iPads, Kindles, Nooks and other digital reading devices resulted in an unprecedented surge in sales of e-books last week.USA TODAYs Best-Selling Books list, to be published Thursday, will show digitals new popularity: E-book versions of the top six books outsold the print versions last week. And of the top 50, 19 had higher e-book than print sales.Its the first time the top-50 list has had more than two titles in which the e-version outsold print.

via Week after holidays, e-book sales outdo print – USATODAY.com.

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May 5

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Things Publishers Fear: #5 ~ Authors


Creative Commons License photo credit: alancleaver_2000

About This Series
Things Publishers Fear is an occasional series about the realities of publishing in the modern era. For the record, survival is not guaranteed, nor is it always deserved.

Authors

I wrote the bulk of this article across on my personal blog, but it warrants a full exploration here on Green Lamp Media. You might wonder why publishers could fear authors, the life blood of their business? Let me explain the reasons.

Currently the bulk of authors are in a fairly powerless position relative to publishers. Publishers have money, access and publishing slots. Publishers finance the editorial and production work that goes into a book and have the relationships that ensure distribution, advertising and shelf space. This has been changing rapidly over the last few years.

One way it has been changing is self-inflicted, publishers shedding costs by shedding editors (and, some would argue, quality as they do it). But the other more visible way it is changing is in economic terms as the cost of making a text widely available drops very close to zero via effective digital publishing.

[pullquote]Why should you sell a paper publisher your digital rights when there is no need?[/pullquote]

In 2006 when I was only starting to think clearly about digital change (and had only been writing a blog for some 4 months) I wrote a post called Authors Will Drive Change, it was part of a short series of articles on what was changing the publishing industry.

The point is that publishing is no longer just about books and even more it is no longer about waiting for a publisher to decide your work is good enough for print. Options abound and as more and more writers realise that they will take advantage of it.

E-books will push this change even more. There is no reason why authors’ royalties should be the same on e-books as they are for paper books and in many ways there is no reason why the authors cannot sell e-books themselves rather than through a publisher. Why should you sell a paper publisher your digital rights when there is no need?

What I didn’t address back then and what has become clearer now, is how established authors will also drive change and in doing so, make a much bigger impact. After all, if ebooks begin to account for 20-30% of the market (or more) and of that major authors generate the lions share of sales then their departure from your lists will make a huge dent in revenues.

But even authors with moderate (still impressive but not BLOCKBUSTER) sales can see the benefit of direct sales and cutting the publisher out. The most recent example of this is JA Konrath who writes The Newbies Guide To Publishing blog. He has been posting for some time now about his rather impressive success in selling books via Amazon’s Kindle device:

In short, this market is perfect for a one-person operation.

I’d certainly entertain an offer from a large publisher, if they wanted to buy rights for one of my books. But I’m not going to go out looking for the opportunity. Especially since I’ll make more money in the long run if I keep my rights.

I could even make more money in the short run.

According to my recent royalty statement, my horror novel AFRAID sold about 54,000 copies in all formats, earning me around $27k.

If I released a Jack Kilborn ebook on my own, and it sold like my current ebooks are selling, I’d make $20k in a year.

It’s doubtful I’ll make $17K next year on AFRAID, since it’s no longer getting coop on bookstore shelves. But I’m sure I’d make $20k, or more, on a self-pubbed ebook.

So in two years I can make more money on my own on a self-pubbed ebook than a book released by a major publisher in hardcover, trade paper, paperback, and ebook formats, supported by a tour and advertising.

Unless it’s a big offer, I can’t imagine selling rights to my work ever again…

And There Is More
The IDPF released the figures for February ebook sales. They are pretty stunning. I’ve written elsewhere about my skepticism regarding ebooks and the industry’s obsession with price and a single format, but when one sees figures like this, it is almost understandable that they get excited and distracted by them.

Mike Shatzkin writes about what this seemingly rapid shift towards digital means for the print side of the business and it is an interesting perspective:

If by the end of 2012, 25% of sales for a new book are digital, then about half of new book sales will be made through online purchases if we count the print book sales made through online retailers (mostly Amazon.)

Online print sales can be served through inventory generated on demand. So, if these estimates are right, we are less than three years away from a publisher (or author) being able to reach half the market for a book without inventory risk!

Having half the market reachable without print-run risk or inventory storage; having half the customers connecting with their reading through online paths that make them at least theoretically identifiable; and having a quarter of those customers reading through a medium that enables interactivity will make all the changes we’ve seen so far in trade publishing appear trivial. And if the very perspicacious Carolyn Reidy, her unnamed counterpart, and I are right, that disruption is going to take place before many books now under contract reach their publication date.

Personally I caution about moving from current trends towards future results. I’m unsure if the sales will continue at their current level never mind continue to explode in such an impressive fashion. However, even if we allow that Mike and the trends are half right and we see say 33% or 40% of the market reachable via no-risk required methods by 2012, then the savvy authors like JA Konrath will see little reason to work with a publisher at all. Why, if they don’t require the finance that is one of a publishers strongest assets, would they?
[pullquote]as the market becomes more digitally biased, the greater the risk that lead and mid-list authors see first the advantage of retaining their own digital rights[/pullquote]
This is not to say that publishers don’t offer more than finance, they do and in abundance, but for some authors, the skill set that publishers offer is affordable and at a more reasonable cut than they currently allow publishers to keep.

In my view, as the market becomes more digitally biased, the greater the risk that lead and mid-list authors see first the advantage of retaining their own digital rights, then later the advantage of retaining all rights and exploiting them for themselves.

The future, for all that it offers great promise to authors and thus they WILL drive change, may not offer such great promise for publishers and certainly not as they currently exist and hence why publishers fear Authors!

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