I don’t know so much that that is what they (publishers) want as how it will all come about. All the major publishing houses combined, don’t have the deep pockets and technological depth that google has. They’re trapped between two worlds, in a way. On the one hand, they need to adapt to what is happening technically and socially with books and platforms and they seem to want to, but at the same time, most of their money comes from “traditional” sources. You divert funds from one to another, but it’s a stretch.