As if Irish newspapers hadn’t had a tough enough fortnight, the Independent’s i paper has decided to enter the Irish market. Will it work here? What will they price it at? I just don’t know, but it will certainly make for an interesting experiment.
One thing IS clear even if they price it at 30 cent, it will be very price competitive and you’d expect SOME kind of reaction.
While he was at it, Darren also managed to secure distribution across the Irish Sea, so from Monday, too, i will be on sale in Ireland – north and south – for the first time. Cead mile failte roimh i, as they say in Dublin!